Summary of Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
What’s in it for me?
Learn how to share your creative process, connect with an audience, and build authority online.
Show Your Work! by Austin Kleon is a practical guide to self-promotion for creatives who dislike the idea of traditional marketing. Kleon offers ten actionable strategies to help artists, writers, entrepreneurs, and anyone with a passion share their work with the world in an authentic and engaging way. By focusing on process rather than product and embracing the spirit of generosity, Kleon argues that anyone can find their audience and gain recognition for their work.
This summary will explore the key ideas presented in the book, emphasizing the importance of sharing your process, building a network, and maintaining consistency in your creative journey.
Key Idea 1: Share Your Process, Not Just the Product
Kleon encourages readers to shift their focus from showcasing finished products to sharing the creative process itself. He argues that people are not just interested in the end result; they want to see how the work is made, what inspires it, and the challenges faced along the way. By sharing your process, you invite others into your creative journey, making them feel more connected to you and your work.
Sharing your process also helps demystify creativity. Kleon emphasizes that creativity is not about being a genius; it’s about consistently showing up and doing the work. By revealing the messy, iterative process behind your work, you make it more relatable and accessible to others. This openness can attract a following of people who are interested in the same things and who appreciate the honesty of your approach.
To start sharing your process, Kleon suggests documenting your daily work, whether through photos, videos, or written reflections. The key is to share something small every day, building a habit of openness that gradually builds an audience over time.
Key Idea 2: Be an Amateur, Not an Expert
Kleon introduces the idea of embracing your amateur status rather than striving to be seen as an expert. He argues that amateurs have the advantage of being free to experiment, make mistakes, and learn in public. This willingness to try new things and share the results, regardless of whether they are perfect, is what makes amateurs so engaging.
Amateurs approach their work with curiosity and enthusiasm, unburdened by the pressure to be perfect. This mindset allows them to connect with others who are on a similar journey of exploration and discovery. Kleon suggests that by embracing your amateur status, you can foster a sense of community with others who share your interests, creating a supportive network where everyone can learn and grow together.
Rather than hiding your mistakes or weaknesses, Kleon encourages you to share them openly. This transparency not only humanizes you but also helps others learn from your experiences. By being an amateur, you can turn your journey into a source of inspiration and knowledge for others.
Key Idea 3: Build a Network, Not Just a Following
Kleon stresses the importance of building a network of genuine connections rather than simply amassing followers. He argues that the most valuable relationships are those based on mutual respect, shared interests, and a willingness to support one another. This approach is more sustainable and fulfilling than chasing after superficial metrics like likes or followers.
To build a strong network, Kleon advises actively engaging with others in your field, both online and offline. This might involve commenting on other people’s work, sharing useful resources, or collaborating on projects. The goal is to create a community where everyone benefits from each other’s knowledge and support.
Kleon also highlights the importance of giving credit where it’s due. When you share someone else’s work or ideas, always attribute them properly. This not only shows respect for the original creator but also helps build trust and goodwill within your network. By being generous with your attention and support, you can cultivate a network that will be there for you when you need it.
Key Idea 4: Learn to Take Criticism and Keep Going
Criticism is an inevitable part of sharing your work, but Kleon argues that it’s essential to learn how to handle it constructively. He distinguishes between two types of criticism: constructive feedback that can help you improve, and destructive comments that are meant to tear you down. The key is to learn from the former and ignore the latter.
Kleon advises developing a thick skin when it comes to criticism. While it’s important to listen to feedback, you should also trust your instincts and stay true to your vision. Not every piece of advice will be right for you, and it’s okay to disregard feedback that doesn’t align with your goals or values.
Another important aspect of dealing with criticism is maintaining consistency in your work. Kleon emphasizes that the best way to respond to criticism is to keep showing up and doing the work. Over time, your dedication and resilience will speak for themselves, and the impact of negative comments will diminish.
Key Idea 5: Embrace the Long Game
Kleon concludes with the idea that sharing your work and building a reputation is a long-term endeavor. Success doesn’t happen overnight; it’s the result of consistent effort over time. He encourages readers to think of their creative careers as a marathon, not a sprint, and to focus on making steady progress rather than seeking quick wins.
One of the key strategies for playing the long game is to keep learning and evolving. Kleon advises staying curious, seeking out new experiences, and continuously refining your craft. This not only keeps your work fresh and interesting but also helps you stay motivated and engaged.
Kleon also emphasizes the importance of sticking around. Many people give up too soon, just when they are on the verge of a breakthrough. By committing to your work and staying in the game, you increase your chances of success. The longer you keep showing up, the more opportunities you’ll have to share your work and connect with others.
In conclusion, Show Your Work! is a practical guide to sharing your creative process, building a network, and achieving recognition in the digital age. By focusing on process, embracing your amateur status, building genuine connections, handling criticism, and committing to the long game, you can share your work in a way that resonates with others and helps you achieve your creative goals.
Closing Note
If this summary resonated with you, your feedback would be greatly appreciated. Your thoughts help us continue to improve and provide the content you love. See you in the next summary!